Is measuring customer value still useful?

Here's how Relevanz make it easy

Measuring customer value over the longer term makes perfect sense.   Why invest a small fortune on recruiting customers if your intention is to not keep them for a number of years and benefit from their income without much expenditure.

Most organisations appreciate the need to measure Lifetime Value (LTV) but get put off when the analysts develop a complex model to determine it.  We favour a much simpler approach.

Used effectively, a Lifetime Value Model (LTV) can be beneficial in helping to shape your business strategy to keep customers loyal rather than having to replace them through acquisition.   Find out how we help customers develop a holistic but pragmatic approach to developing a LTV model that feeds and creates more valuable loyal customers.