Customer Relationships

IMPROVING CUSTOMER RELATIONSHIPS

Customer Relationship Marketing is about getting, growing and keeping customers by enhancing engagement across all touch points to build deep, lasting and profitable relationships.


CRM marketing programmes must have longevity, their content and themes must be driven by customer wants, needs and interests and offer the right balance of emotional and rational content and benefits.


We help you develop deeper and more relevant customer relationships through CRM, data, technology, insight, communication and engagement expertise.

CUSTOMER RELATIONSHIPS

Our key Customer Relationship Marketing services can be bought on their own or used together to deliver a powerful, practical solution to meet your particular needs.

CRM Strategy – Everything starts with the customer. We can help you develop CRM, acquisition, retention & loyalty strategies that overcome your biggest issues and build long term customer relationships.

Relevance/Personalisation  - In the age of the customer relevance is king. We can help you to get the right message, at the right time, through the right channel to the right customer type to build customer relationships.

Engagement – You can’t build relationships if your CRM marketing doesn’t engage your customers. We can help you develop contact strategies, message hierarchies, content plans & customer journey mapping to ensure optimum engagement with all your customers. 

Email Marketing - The email channel is at the heart of most CRM Marketing activity. We can help you create plans covering areas such as data selections, subject lines, message hierarchies, CTAs and onward journeys that will improve performance.

Technology – At the heart of CRM Marketing is customer data and we can help you use that data to generate insight and knowledge to maximise profits and outcomes. 

Below are a few examples of how we have helped to grow Customer Relationships for clients

Helping Asda to achieve a world class CRM Marketing and customer relationship programme

Asda CRM

ASDA set out in 2015 to develop world class CRM Marketing and customer relationships

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How Matalan delivered greater customer relevance and value in their CRM Marketing activity

Matalan

Matalan wanted to deliver greater customer relevance and value in their CRM Marketing activity

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How we helped Asda to develop a tech roadmap to support their CRM Marketing goals

Asda Tech

ASDA wanted a complete tech audit and tech roadmap to help them achieve their CRM Marketing goals

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Helping CBI to make their data-driven marketing more relevant to their members

CBI

The CBI wanted to make their data-driven marketing more relevant to their members

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RELEVANZ BLOGS

When you engage with Relevanz you are working with experts who love sharing their experience with you, so you can get to the nub of a problem quickly and get some quick wins in the bag from the off. Here's our thoughts on how CRM Marketing can help you to drive more value and greater retention from your existing customers using your data and insight to maximum effect and building deeper and more valuable relationships. 

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