CRM & Data Experts
Relevanz by name & relevanz by nature
Welcome to Relevanz Ltd, where we transform your data-driven marketing strategies to foster stronger customer relationships and enhance your customer value. We believe in maximising every aspect of customer data & insight to drive your brand's growth.
Our Expertise
Relevanz was formed by Peter Rivett-Jones and Julie Stead-Connor following four years of working together as CRM and data planners for ASDA and after realising that many clients struggle to develop their CRM Marketing strategies due to a lack of expertise or having the bandwidth beyond their everyday roles.
With our mix of client and agency side experience and many years working as planners, very few companies can offer our level of practical knowledge and hands-on planning expertise in relationship and data driven marketing. This knowledge has been gained from working with clients big and small with differing levels of CRM and data-driven marketing maturity.
PETER RIVETT-JONES
Co-Founder
I am a marketer with a passion for the planning and strategic delivery of data and CRM Marketing activity. Over the past 25 years I have been developing CRM and loyalty programmes with blue-chip clients including Barclays, ASDA, NHS, Matalan, Unilever, Toyota, P&G, Pfizer, Nestle, Vauxhall & Scandinavian Airlines. I have worked in, run, owned and sold marketing agencies before co-founding Relevanz.
I help clients understand more about their customers and prospects by making sense of their data, developing customer insight and developing relevant customer experiences and relationships that increases customer growth and retention.
I have vast experience in CRM & data driven marketing. I champion simplicity, turning the complexity of data into insight and Customer Relationship Marketing strategies that make sense and perform - all delivered in a language you can relate to.
JULIE STEAD-CONNOR
Co-Founder
I am a marketer who understands the pressures and politics of working in both an agency and in client businesses, I have worked at senior levels in both before co-founding Relevanz. Over the past 25 years I have developed CRM and data-driven marketing strategies for clients including Pfizer, Haleon, Matalan, Card Factory, Imperial Tobacco, CBI, ASDA, Otto Group, Very, Cresta Holidays, Eurostar, Wallace Arnold, TUI, Green Flag, Barclays, Engage Mutual and Everychild.
I help clients look beyond the campaign results to focus on the areas that will drive improved overall customer value to deliver sustainable business growth. By interpreting their data & insights into CRM Marketing strategies and creating better customer retention and growth programmes.
My special power is problem solving and I take pride in creating simple solutions that enable more engaging relevant campaigns, deeper relationships and better returns. I provide deliverable solutions that can make a difference within weeks.