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There is always room for improvement with Email performance - so why is it so hard to deliver the improvements that you are working so hard to create?
There are lots of reasons why email performance can be down. Some are relatively easy to fix - such as subject line optimisation, or timing improvements; whilst others such as improved personalisation are a little trickier. The solutions you need to adopt will be dependent upon what your detailed campaign performance is telling you.
Here's some thoughts on how to improve email open rates.