Customer Retention
IMPROVE CUSTOMER RETENTION & LOYALTY
CRM Marketing helps retain customers over the long term.
We can help you build customer loyalty and reduce customer churn.
Retention and customer loyalty are not the same thing. It is possible to be a regular or repeat customer but not be loyal and equally you can be very loyal to a brand but buy more from a competitor.
We’ll help you get more value from your best customers and prospects and reduce churn.
CUSTOMER RETENTION
Our key Customer Retention services can be bought on their own or used together to deliver a powerful, practical solution to meet your particular needs.
Customer Loyalty - It is possible to be a regular customer but not be loyal. A loyalty programme needs to work on an emotional level as well as a behavioural level. We can help you build loyalty programmes that bond your customers with your brand.
VIP Programmes - If you want your best customers to stick around for the long term and not churn, you will need to give them an excellent reason to do so. We can help you create VIP programmes that stands out from the crowd.
Rewards Programmes – Retaining customers by rewarding purchase behaviour can be very effective. We can help you to work out which customers should be rewarded for what behaviour and with what reward.
Incentives / Discount Programmes – Offering customers incentives and discounts to repurchase and not churn is the bedrock of many CRM Marketing strategies. We can help you work out if you are getting increased customer value from your markdown and how to target it more effectively..
1st to 2nd Purchase Retention – Getting new customers to a second purchase is extremely difficult. We can help you develop strategies to get that all important second purchase which is a key step towards creating high-value customers.
Below are a few examples of how we have helped to grow Customer Retention with clients
The Card Factory
Converting single purchase customers to 2nd purchase was key to retention with The Card Factory
Imperial Brands
Creating a unique wraparound customer experience to improve retention
Grattan
Using customer insight to improve order frequency, value, retention and customer loyalty
