How can I create segments that can be marked on my data to drive up value?

There are always easy wins if you know where to look. 

With over 50 years of expertise in customer database segmentation, we’re pretty good at helping to cut to the solutions that are not just founded in customer truth's but are relatively simple to implement.

This often starts with some deep dives into your customer insight and campaign effectiveness.  Tracking detailed campaign trends and mapping them to market insights - you can easily see where content is lacking the necessary relevance to drive up engagement and purchase. Identifying the data traits that define the segments and creating a content plan that can be systematically tested is the next step in delivering a solution that drives up customer value through data insights.

See how we did just this for Asda