Understanding Customer Value in CRM

Our key Customer Value services can be bought on their own or used together to deliver a powerful, practical solution to meet your particular needs.

Up-sell & Cross-sell – Upselling & Cross-selling grows customer value. We can help develop strategies to sell a wider range of the things your customers currently like and introduce the things that they might also be interested in.

Repeat Purchase -  If a customer doesn’t repeat purchase, then they belong to one of your competitors. We can help you develop nurture programmes and triggered communication timed around purchase frequency.

Recency Frequency Value – A RFV model looks at purchase frequency, average order value and recency of purchase allows you to identify your best customers and those with the potential for growth. We can help you build a model and just as importantly drive your CRM marketing with it.. 

Customer Lifetime Value   -  How much is a customer worth over their lifetime with you? We can help you with the tricky process of calculating the long-term value of a customer and developing strategies that exploit the insight..

Measurement – The good news is that you can measure CRM Marketing, the bad news is that it isn’t always straightforward or quick to do. We can help you to measure CRM Marketing ROI at a campaign and a customer level and identify the pitfalls you need to avoid.

We are happy to work with your own data team or do all the heavy lifting ourselves with regards to slicing, dicing and analysing your data.