In this blog, we’ll explore the benefits and drawbacks of starting your segmentation process with customer data versus qualitative research, helping you determine the best path for your CRM Marketing strategy.

Email open rates are becoming increasingly unreliable as a measure of engagement, it’s time to reconsider how we assess the effectiveness of email campaigns. Here’s why open rates no longer paint the full picture—and why businesses should start looking beyond this metric to truly understand how their emails are performing.

In today’s hyper-connected world, always-on CRM Marketing has become a key strategy for brands looking to build long-lasting relationships with their customers. However, while the benefits of maintaining ongoing, personalised communication with customers are clear, measuring the effectiveness of these programs can be quite challenging.

High-value customers may not always be loyal. In fact, some of your best spenders may be the ones most at risk of jumping ship. Why is that? And what can businesses do to ensure these high-value customers remain loyal and continue to drive revenue?

While share of wallet can offer valuable insights into purchasing behaviour and customer retention, the question remains: is it the best indicator of loyalty for UK supermarkets?

Gone are the days when a loyal customer was someone who bought from the same brand year after year, no matter what. The modern consumer has more options, more access to information, and more power than ever before. So, the question we need to ask ourselves is: Can a customer truly be loyal anymore? Or do we need to rethink what loyalty actually means?

In this blog, we’ll explore why the Single Customer View {SCV} in CRM Marketing remains an elusive goal for many businesses, why it’s so important, and how companies can get closer to realising it.

Can CRM Marketing truly work for all products, or are there limits to the types of products that can spark genuine emotional engagement? For instance, can a customer develop a relationship with something as utilitarian and seemingly impersonal as a bottle of bleach?

In this blog, we’ll explore why it’s essential to go beyond email and how you can effectively incorporate a range of channels to engage customers, drive loyalty, and improve your overall marketing performance.