CRM MARKETING BLOGS
In this blog, we’ll explore why it’s essential to go beyond email and how you can effectively incorporate a range of channels to engage customers, drive loyalty, and improve your overall marketing performance.
In this blog, we’ll explore why excluding single-purchase customers is crucial for better insights and smarter business decisions. So-called single-purchase customers—those who buy once and never return—can distort the true picture of a company’s customer base.
In the world of marketing, Return on Investment (ROI) has long been the golden metric. But in today’s complex and highly fragmented digital landscape, is ROI still the ultimate measure of marketing success? Or has it become a fantasy—an outdated, overly simplistic metric that fails to capture the true value of modern marketing efforts? Marketers also need to embrace more holistic metrics, such as Customer Lifetime Value, multi-touch attribution, and brand health indicators, to assess the true impact of their strategies.
Achieving high customer engagement rates can be tricky. It requires a nuanced approach that balances personalisation, consistent communication, and delivering value at every touchpoint. In this blog, we’ll explore actionable strategies that can help you maximise customer engagement and strengthen your relationship marketing efforts.
In this blog, we’ll explore the definitions of relevance and personalisation, how they differ, and how businesses can use both strategies to foster stronger, long-lasting relationships with their customers.
When it comes to CRM Marketing, attribution models can fall short in recognizing the true value of long-term customer relationships. Relationship marketing is about building lasting customer loyalty, creating trust, and fostering engagement—goals that are often difficult to quantify with traditional attribution methods.
In this blog, we’ll explore how AI is transforming relationship marketing and CRM, and what it means for companies aiming to build stronger, more personalized connections with their customers.
The shift from a first-time to a second-time purchase is often one of the most challenging stages in a customer’s journey. However, by embracing CRM marketing strategies—such as personalisation, trust-building, customer retention programmes, and consistent engagement, businesses can increase their chances of turning a one-off buyer into a loyal customer.
By focusing on three key metrics — how recently a customer has purchased (Recency), how often they purchase (Frequency), and how much they spend (Value) — businesses can segment their customer base and tailor marketing strategies to maximize retention, sales, and lifetime value.
In this blog, we’ll examine both sides of the argument and explore why understanding and reducing churn might be just as important (if not more) than focusing solely on retention.