Maximise Customer Retention & Customer Value


If you’re looking for your Customer Relationship Marketing (CRM Marketing), Loyalty or Data Driven Marketing activity to deliver greater customer value and increase retention, we can help.


Relevanz is an experienced and flexible hands-on CRM, Retention & Data Marketing strategic planning resource for businesses and agencies that you only pay for when you use it.


We’ll help you find new high value customers, drive up re-purchase frequency, generate higher CLV (customer lifetime value), build customer loyalty and reduce customer churn.


We improve short and long-term Data Driven Marketing performance and ROI delivering higher response rates and increased customer revenue.


Our CRM Marketing services cover four main areas – Customer Value, Customer Retention, Customer Data & Insight and Customer Relationships.


Get top CRM Marketing, Retention & Data know-how as and when you need it.


RELEVANZ BLOGS


When you engage with Relevanz you are working with experts who love sharing their experience with you, so you can get to the nub of a problem quickly and get some quick wins in the bag from the off. Here's our thoughts on how CRM Marketing can help you to drive more value and greater retention from your existing customers using your data and insight to maximum effect and building deeper and more valuable relationships. 


Relevanz | Drive Up Customer Value through CRM

Churn Models need to be tested properly

Churn Models are often dismissed for many reasons. But the investment is definitely worth it when you learn how to use them properly.

by Julie Stead-Connor • 27 Feb, 2024
In this blog we will explore why most churn models fail and how to interpret and use them to improve your retention rates
Customer Relationship Marketing is the strategy that creates emotional connections with customers

What Is Customer Relationship Marketing?

by Peter Rivett-Jones • 28 Nov, 2023
Customer Relationship Marketing or CRM Marketing is the strategy and activities adopted by a company to create emotional connections with customers. By creating communications, content and experiences, relevant to their needs or interests it increases long term customer value.
Improving email conversion performance gives you more people to influence longer term

How To Improve Email Marketing Conversion Performance

by Julie Stead-Connor • 15 Nov, 2023
This blog is all about how to improve Email Marketing Conversion. It covers areas such as triggers, segmentation, testing and interactive experiences. Mastering the art of conversion and understanding what and when to change your strategy is a key part of achieving better email marketing performance.
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EXPERTS IN DATA DRIVEN MARKETING

Very few companies have our level of hands-on expertise gained from over 50 years of working with large and small businesses with differing levels of CRM and data-driven marketing maturity.


We’ll help you resolve the Customer Relationship Marketing issues that keep you awake at night such as improving ROI, reducing customer churn, driving up re-purchase frequency, maximising engagement rates, getting richer data insight, delivering customer relevance, achieving better campaign performance, optimising personalisation and increasing customer loyalty. 


Our CRM Marketing expertise covers four main areas – Customer Value, Customer Retention, Customer Data & Insight and Customer Relationships.


Customer Value - We can help you improve your CRM Marketing’s repeat purchase rate and generate higher CLV (Customer Lifetime Value). 


Customer Retention – CRM Marketing helps retain customers over the long term. We can help you build customers loyalty and reduce customer churn.


Customer Data & Insight – At the heart of CRM Marketing is customer data and we can help you use that data to generate insight and knowledge to maximise profits and outcomes. 


Customer Relationships – We help you develop deeper and more relevant customer relationships in your CRM Marketing through our engagement and communication expertise.


CASE STUDIES

To give you a taste of the difference we make to our clients, we’ve assembled some case studies that demonstrate the breadth of our knowledge and experience and hopefully give you the confidence that we can help you. 

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