Maximise Customer Retention & Customer Value


If you’re looking for your Customer Relationship Marketing (CRM Marketing), Loyalty or Data Driven Marketing activity to deliver greater customer value and increase retention, we can help.


Relevanz is an experienced and flexible hands-on CRM, Retention & Data Marketing strategic planning resource for businesses and agencies that you only pay for when you use it.


We’ll help you find new high value customers, drive up re-purchase frequency, generate higher CLV (customer lifetime value), build customer loyalty and reduce customer churn.


We improve short and long-term Data Driven Marketing performance and ROI delivering higher response rates and increased customer revenue.


Our CRM Marketing services cover four main areas – Customer Value, Customer Retention, Customer Data & Insight and Customer Relationships.


Get top CRM Marketing, Retention & Data know-how as and when you need it.


RELEVANZ BLOGS


When you engage with Relevanz you are working with experts who love sharing their experience with you, so you can get to the nub of a problem quickly and get some quick wins in the bag from the off. Here's our thoughts on how CRM Marketing can help you to drive more value and greater retention from your existing customers using your data and insight to maximum effect and building deeper and more valuable relationships. 


Relevanz | Drive Up Customer Value & Customer Retention through CRM Marketing

Customer Segmentation: Should You Start with Data or Qualitative Research?

Customer Segmentation: Should You Start with Data or Qualitative Research?

5 December 2024
In this blog, we’ll explore the benefits and drawbacks of starting your segmentation process with customer data versus qualitative research, helping you determine the best path for your CRM Marketing strategy.
Why Open Rates Can No Longer Be Trusted as an Accurate Measure of Email Engagement

Why Open Rates Can No Longer Be Trusted as an Accurate Measure of Email Engagement

4 December 2024
Email open rates are becoming increasingly unreliable as a measure of engagement, it’s time to reconsider how we assess the effectiveness of email campaigns. Here’s why open rates no longer paint the full picture—and why businesses should start looking beyond this metric to truly understand how their emails are performing.
The Challenge of Measuring Always-On CRM Marketing Programmes

The Challenge of Measuring Always-On CRM Marketing Programmes

4 December 2024
In today’s hyper-connected world, always-on CRM Marketing has become a key strategy for brands looking to build long-lasting relationships with their customers. However, while the benefits of maintaining ongoing, personalised communication with customers are clear, measuring the effectiveness of these programs can be quite challenging.
High-Value Customers May Not Be Loyal – What to Do About It

Why High-Value Customers May Not Be Loyal – And What to Do About It

4 December 2024
High-value customers may not always be loyal. In fact, some of your best spenders may be the ones most at risk of jumping ship. Why is that? And what can businesses do to ensure these high-value customers remain loyal and continue to drive revenue?
Is Share of Wallet the Best Indicator of Loyalty for UK Supermarkets?

Is Share of Wallet the Best Indicator of Loyalty for UK Supermarkets?

4 December 2024
While share of wallet can offer valuable insights into purchasing behaviour and customer retention, the question remains: is it the best indicator of loyalty for UK supermarkets?
Can a Customer Truly Be Loyal, or Do We Need to Redefine What Loyalty Means?

Can a Customer Truly Be Loyal, Or Do We Need to Redefine What Loyalty Means?

4 December 2024
Gone are the days when a loyal customer was someone who bought from the same brand year after year, no matter what. The modern consumer has more options, more access to information, and more power than ever before. So, the question we need to ask ourselves is: Can a customer truly be loyal anymore? Or do we need to rethink what loyalty actually means?
The Single Customer View: The Holy Grail of CRM Marketing That Few Companies Achieve

The Single Customer View: The Holy Grail of CRM Marketing That Few Companies Achieve

4 December 2024
In this blog, we’ll explore why the Single Customer View {SCV} in CRM Marketing remains an elusive goal for many businesses, why it’s so important, and how companies can get closer to realising it.
Can a Customer Have a Relationship with a Bottle of Bleach? Exploring the Limits of CRM Marketing

Can a Customer Have a Relationship with a Bottle of Bleach? Exploring the Limits of CRM Marketing

4 December 2024
Can CRM Marketing truly work for all products, or are there limits to the types of products that can spark genuine emotional engagement? For instance, can a customer develop a relationship with something as utilitarian and seemingly impersonal as a bottle of bleach?
How to Use Multiple Channels (Not Just Email) in CRM Marketing

How to Use Multiple Channels (Not Just Email) in CRM Marketing

3 December 2024
In this blog, we’ll explore why it’s essential to go beyond email and how you can effectively incorporate a range of channels to engage customers, drive loyalty, and improve your overall marketing performance.
Why Excluding Single-Purchase Customers Gives a True Picture of a Company’s Customer Base

Why Excluding Single-Purchase Customers Gives a True Picture of a Company’s Customer Base

3 December 2024
In this blog, we’ll explore why excluding single-purchase customers is crucial for better insights and smarter business decisions. So-called single-purchase customers—those who buy once and never return—can distort the true picture of a company’s customer base.
Is Return on Investment (ROI) a Fantasy in Today’s Digital World?

Is Return on Investment (ROI) a Fantasy in Today’s Digital World?

3 December 2024
In the world of marketing, Return on Investment (ROI) has long been the golden metric. But in today’s complex and highly fragmented digital landscape, is ROI still the ultimate measure of marketing success? Or has it become a fantasy—an outdated, overly simplistic metric that fails to capture the true value of modern marketing efforts? Marketers also need to embrace more holistic metrics, such as Customer Lifetime Value, multi-touch attribution, and brand health indicators, to assess the true impact of their strategies.
How to Maximise Customer Engagement Rates in CRM Marketing

How to Maximise Customer Engagement Rates in CRM Marketing

2 December 2024
Achieving high customer engagement rates can be tricky. It requires a nuanced approach that balances personalisation, consistent communication, and delivering value at every touchpoint. In this blog, we’ll explore actionable strategies that can help you maximise customer engagement and strengthen your relationship marketing efforts.
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EXPERTS IN DATA DRIVEN MARKETING

Very few companies have our level of hands-on expertise gained from over 50 years of working with large and small businesses with differing levels of CRM and data-driven marketing maturity.


We’ll help you resolve the Customer Relationship Marketing issues that keep you awake at night such as improving ROI, reducing customer churn, driving up re-purchase frequency, maximising engagement rates, getting richer data insight, delivering customer relevance, achieving better campaign performance, optimising personalisation and increasing customer loyalty. 


Our CRM Marketing expertise covers four main areas – Customer Value, Customer Retention, Customer Data & Insight and Customer Relationships.


Customer Value - We can help you improve your CRM Marketing’s repeat purchase rate and generate higher CLV (Customer Lifetime Value). 


Customer Retention – CRM Marketing helps retain customers over the long term. We can help you build customers loyalty and reduce customer churn.


Customer Data & Insight – At the heart of CRM Marketing is customer data and we can help you use that data to generate insight and knowledge to maximise profits and outcomes. 


Customer Relationships – We help you develop deeper and more relevant customer relationships in your CRM Marketing through our engagement and communication expertise.


CASE STUDIES

To give you a taste of the difference we make to our clients, we’ve assembled some case studies that demonstrate the breadth of our knowledge and experience and hopefully give you the confidence that we can help you. 

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